$100K → $500K
in monthly revenue in 4 months
Fractional CMO · Continuing Education
The Fractional CMO For Continuing Education Companies
I help CE companies win on value instead of price and double customer lifetime value, without the founder running marketing.
9 months. One retention system. Customers who come back.
Introduction
Hi, I'm Rehan Mirza.
For the past eight months I've been the marketing head of a continuing education company. Before that I spent three years running a direct response agency serving education and info product businesses.
I don't come from a boardroom. I come from the ad account. I've spent years inside cost-per-purchase reports, upsell conversion rates, and email opt-in numbers, and I know exactly where CE companies leak revenue. It's rarely the traffic. It's the retention.
If your CE business is doing over $5M a yearand you're still the one running marketing, we should talk.
An active member of the CMOx® network, deploying the Functional Marketing® Framework in every engagement.
The Problem
The Problem With Continuing Education Isn't Demand. It's What Happens After The First Purchase.
Nurses, CPAs, pharmacists, and every other licensed professional have to keep renewing. Demand is legally mandatory. That's not the problem.
The problem is what happens after they buy from you the first time. Nothing keeps them from buying the next course from whoever's five dollars cheaper.
You compete on price because the market trained your customers to shop on price. Your renewal rate suffers. Your paid acquisition costs climb every year to bring back customers you already sold to. And you, the founder, are stuck running the marketing yourself because nobody on your team owns the strategy that would fix any of this.
You didn't start a CE company to babysit ad accounts. But here you are.
Case Study
What Retention Actually Looks Like When It's Built Right.
I worked with a continuing education company doing $1.2M a year with a team of twelve. Over four months, I took them from $100K a month to $500K a month. Not by chasing new customers. By fixing what happened to the ones they already had.
0%
of customers returned for their next purchase without paid re-acquisition
0×
LTV to CAC ratio
$0
generated from a single webinar funnel at 4.73× ROAS
Inc. 0
qualification track the following year
Same playbook I bring to every CE company I work with. Retention first, growth compounds on top.
Book an intro callServices
Three Ways To Work Together.
Half-Day Consultative Strategy Session
Starting at
$5,000
A four-hour deep-dive with your team using the Functional Marketing® Framework, plus a two-week prep period over email. You walk out with a marketing punch list, a list of blind spots you didn't see, and a campaign plan for the next three to six months.
- 4-hour custom strategy session with your team
- ~14-day email prep period
- Punch list, blind-spot audit, and 3–6 month campaign plan
CMOx Engaged
Starting at
$10,000/month
A fractional CMO inside your business for roughly 10 hours a week. I build your marketing strategy, deploy the Functional Marketing® Framework, and lead your team through quarterly planning, weekly sprints, and daily stand-ups. I own the outcome.
- Functional Marketing® Systems Map delivered after the first 30 days
- Quarterly planning, weekly sprints, daily stand-ups
- Hire, train, evaluate, and manage vendors and team
- Three-month minimum commitment
CMOx Advisor
Starting at
$3,000/month
For companies that have already completed a 90-day sprint or a half-day session and need ongoing strategic direction. Twice-monthly sprint planning calls, unlimited email, quarterly reviews, and access to my marketing SOPs.
- Twice-monthly sprint planning calls
- Unlimited email correspondence
- Access to marketing SOPs and quarterly reviews
- Six-month commitment
Is This You?
You Probably Need A Fractional CMO If Any Of This Sounds Familiar.
You're the CEO of a CE company, but most of your week is spent in the ad manager, reviewing creative, or approving email sends.
Your renewal rate is slippingand you don't have time to figure out why.
Your customers keep leaving for whoever launches a cheaper subscription this quarter.
You have a marketing team but no marketing leader, and every strategic decision still lands on your desk.
You've hired agencies and got tactics without strategy. Nice creative, no revenue.
Your business is doing more than $5M a year and marketing is now the ceiling on your growth.
If two or more of these hit, you don't need another vendor. You need a marketing leader.
Book an intro callThe Process
How This Actually Goes.
1
Chat
A 15-minute call to see if we're a fit. No pitch, no proposal.
2
Strategy
If we're a fit, we go deep on your business, your team, and your numbers. I come back with a proposal built around your actual constraints.
3
Marketing transformation
In the first 30 days, you get a full marketing strategy and the leadership to execute it. By the end of the first quarter, your retention system is in place and you're out of the ad manager.
Contact
Ready To Stop Being The Marketing Department?
If your CE company is doing over $5M a year and you want to talk about handing marketing to someone who owns the outcome, fill out the form. I'll respond within 24 hours.
rehan@ceumarketing.com
Replies within 24 hours